Abu Dhabi Media, Starzplay to stream Italian Serie A league

For the upcoming three seasons, starting this year, Abu Dhabi Media, the top public service broadcaster and media company in the United Arab Emirates, and Starzplay, the fastest-growing subscription video-on-demand service in the Middle East and North Africa, have secured the exclusive rights to stream the prestigious Italian Serie A competition as well as the Coppa Italia (Italy Cup) and Supercoppa Italiana (Italian Super Cup).

ADM and Starzplay received permission from the Italian Football Federation to broadcast one of the most important European leagues to football enthusiasts in the area.

Serie A clubs will have the most visibility possible throughout a 400 million-person population thanks to Starzplay's reach of more than 2.1 million regional subscribers. ADM and Starzplay have been stepping up their cooperation in an effort to improve the sports offerings for fans in the area, including the AFC, UFC, and FIFA Club World Cup.

"AD Sports' acquisition of the exclusive broadcast rights to the Italian League (Serie A), the Italy Cup (Coppa Italia), and the Italian Super Cup (Supercoppa Italiana) underline our technical expertise and media portfolio," said Haitham Al-Kathiri, interim executive director of Abu Dhabi TV Network. The events will be broadcast in collaboration with Starzplay, which is a favorite of millions of football fans worldwide.

This accomplishment is consistent with AD Sports Channel's transition to digital media, which has a long history of impartially and professionally covering the most significant sporting events worldwide.

"AD Sports will continue to meet the expectations of viewers by providing premium HD audio and video coverage," he continued, "driven by its reputation for covering the most notable and largest local and international tournaments with the latest technologies and in accordance with the highest standards of global broadcast quality," he added.

"Sports in the OTT sector is a key emphasis for us, and we have been investing in the live sports category over the last year, with our platform witnessing excellent subscription growth," said Danny Bates, a chief commercial officer of Starzplay. We are transforming this content category into one of our core offerings as part of our long-term strategy so that members in the area may enjoy the best sports entertainment. With our excellent technical and customer support, Starzplay is without a doubt the greatest platform available right now to take advantage of this fantastic opportunity.

He declared: "We are happy to work with Abu Dhabi Media once more to provide the well-liked Italian League to regional fans. Abu Dhabi Media has been a significant catalyst in pushing the sports portfolio for Starzplay. In a fiercely competitive offer, we were able to propose and win the exclusive broadcast rights for one of the major European leagues, which is evidence of our collective strength. We are certain that the MENA region has a sizable untapped market that will help us achieve our goals in the upcoming years, and we eagerly anticipate adding more category offers in the future.

In order to further serve sports fans in the region, Starzplay has expanded its roster of live athletic events by including another illustrious league. The Asian Football Confederation, the Ultimate Fighting Championship, the Abu Dhabi Sports channels, and FIFA events like the most recent FIFA Club World Cup held in Abu Dhabi will all be included in Starzplay's sports package in addition to Serie A.

Sports enthusiasts can visit Starzplay.com to subscribe to the sports pack in order to watch the Italian League. In addition to the Italian League, customers with a subscription will have access to other sports and competitions.

Starzplay, which has more than 2.1 million customers, is the top streaming service in the MENA region, offering thousands of hours of premium entertainment, including live sports. In 19 nations in the Middle East, North Africa, and Pakistan, the service is accessible.

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