Japan, an island country in East Asia, has rejected co-marketing of Barbie and Oppenheimer, criticizing the studio’s United States branch for feeding into the “Barbenheimer” craze on social media sites. Warner Bros Japan called Barbenheimer tweets shared by their US counterparts “extremely regrettable.” Oppenheimer is a biopic film of the scientist behind the atomic bombs dropped on Hiroshima and Nagasaki in Japan. Hence, the Japanese authorities have criticized the film. Warner Bros. Japan wrote in a statement, “We consider it extremely regrettable that the official account of the US headquarters for the film ‘Barbie’ reacted to the social media postings of ‘Barbenheimer’ fans.” Fans started the “Barbenheimer” campaign, which was one name for Universal’s “Oppenheimer” and “Barbie” movies. The two movies were released on July 21. Fans posted the art pictures of the two movies. Twitter, now called X , also added a community note to explain the picture. The Twitte...
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