Japan, an island country in East Asia, has rejected co-marketing of Barbie and Oppenheimer, criticizing the studio’s United States branch for feeding into the “Barbenheimer” craze on social media sites.
Warner Bros Japan called Barbenheimer tweets shared by their US counterparts “extremely regrettable.” Oppenheimer is a biopic film of the scientist behind the atomic bombs dropped on Hiroshima and Nagasaki in Japan. Hence, the Japanese authorities have criticized the film.
Warner Bros. Japan wrote in a statement, “We consider it extremely regrettable that the official account of the US headquarters for the film ‘Barbie’ reacted to the social media postings of ‘Barbenheimer’ fans.”
Fans started the “Barbenheimer” campaign, which was one name for Universal’s “Oppenheimer” and “Barbie” movies. The two movies were released on July 21.
Fans posted the art pictures of the two movies. Twitter, now called X, also added a community note to explain the picture.
The Twitter note said, “At 8:15 a.m. on August 6, 1945, an atomic bomb was dropped on Hiroshima, Japan, for the first time in human history.” Japanese were filled with frustration and anger because of the co-marketing of these two American films.
“Oppenheimer” has not been released in Japan. Reportedly, the hashtag #NoBarbenheimer has also been trending in Japan over the past few weeks.
A Twitter user wrote, “The Barbie movie account is completely on board with the atomic bomb and mushroom cloud memes, so Barbie is a no-go as well.”
Barbie movie was also banned in Vietnam, a country in Asia, over the South China Sea issue. Vietnam said that the film featured images of China’s illegal nine-dash, which violated the maritime sovereignty of the country.
The Ministry of Culture, Sports and Tourism’s Cinema Department of Vietnam said that the film used “offensive political imagery.” The Philippines also slammed the film.
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