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In historic agreement, Disney Star licenses some of its ICC rights to Zee

 Disney Star* has licensed a portion of the ICC rights it just acquired for the Indian market to Zee Entertainment Enterprises in a first-of-its-kind broadcast agreement. As a result of the arrangement, Zee will now air the ICC men's and Under-19 tournaments in India for the 2024–2027 cycle while Disney Star will continue to have the digital rights to those events.

Disney Star still holds the TV and digital broadcast rights for the ICC women's competitions in the Indian market.

In historic agreement, Disney Star licenses some of its ICC rights to Zee

Disney Star and Zee claimed in a press release on Tuesday that the ICC had "in-principle" approved their contract. Disney Star defeated competition from Zee, Sony, and Viacom on August 26 to win the whole ICC rights - both TV and digital - for the Indian market for four years. Between 2024 and 2027, there are four major male sporting events, including the 2025 Champions Trophy, two T20 World Cups, and the 2027 ODI World Cup.

K Madhavan, country manager and president at Disney Star, stated that the broadcaster has been able to "put in place a balanced and robust cricket offering for our audiences across linear and digital" by "opting to retain only the digital rights" for ICC tournaments for 2024–27 in addition to securing the IPL television rights (202–27). Punit Goenka, CEO, and MD of Zee stated that the arrangement demonstrated a "clear, strategic vision" for the management of the sports industry in India.

"ZEE will use the strength of its network to create an engaging experience for its viewers and a high return on investment for its advertisers," Goenka said. "As a one-stop television destination for ICC men's cricket games till 2027. "As long as sports is a viable value proposition for the business, long-term profitability and value generation will continue to be our primary areas of concentration throughout the entire organization. We are eager to collaborate with ICC and Disney Star to make this key offering possible for our Indian television audience."

Although it is improbable that two competing broadcasters have ever reached such a compromise in a single market, the ICC has a clause concerning the winning bidder having the option to sublicense rights in its bid document. The arrangement is still awaiting final ICC clearance, which won't happen until Disney Star has provided the required assurances.

The ICC had made the decision to unbundle the rights and sell them in separate territories for four or eight years, as well as segregating men's and women's rights, in order to maximize the commercial potential for its rights. The ICC plans to sell the rights for the US, UK, and Australian markets separately after the Indian market, with the goal of concluding all of those transactions by Christmas.


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