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The UAE Is The First Globally In The National Media Identity Performance Index For Countries For 2022

The UAE Is The First Globally In The National Media Identity Performance Index For Countries For 2022

 The media identity of the United Arab Emirates (UAE) has been ranked first in the world in the “National Media Identity Performance Index” for the year 2022. The report on the classification of the strength of the national brand of media identities for countries, issued by Brand Finance International, the world's leading independent brand valuation consultancy, showed that the UAE has made remarkable progress in the value of its national media identity globally to rank 17th in the world, with an economic value of $773 billion.

His Excellency Saeed Mohammed Al Eter, Head of the Media Office of the UAE Government, said that the recent ranking reflects the vision of the UAE’s leadership in consolidating a global image of the country that enjoys international recognition. 

The head of the UAE Government Media Office revealed that Brand Finance International evaluated more than 100 countries around the world to classify the strength of the national brand of media identities. According to Saeed Mohammed Al Eter, the UAE is one of the few countries that has made significant progress in enhancing its position as the strongest national brand in the Middle East and Africa. 

According to the report, the national media identity of the UAE ranked 11th globally in the economic value index and the value of the country’s national brand reached more than 2.8 trillion dirhams with a growth rate of 3% compared to 2021. The UAE also ranked 17 globally and first in the Middle East and Africa region on the general index of the report. 

A wide range of factors helped the UAE to achieve outstanding performance and remarkable growth in the value of its national media identity brand in the National Media Identity Performance Index For Countries  2022. 

The UAE also gained attention due to its strong and rapid response to the Covid-19 pandemic. During the pandemic in 2020, the UAE sent vaccines, ventilators, and test kits to nearly 140 countries. The UAE also built field hospitals in 9 countries to help Covid patients. 

Earlier this year, the UAE topped the list of countries with a population of over 1 million in addressing the Covid-19 pandemic, in terms of the rate of fully vaccinated individuals.


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