According to the latest survey by Nano Interactive, scores of Muslims in the UK are likely to cut back on their Ramadan spending owing to the deepening cost of living crisis. While 48% of respondents said the situation has already imposed considerable stress on their Ramadan and Eid preparations, 41% said they expected to eat out less for iftar this year.
A mother of four, Iman, will not be buying dates this Ramadan. The fruits gain increased prominence during the holy month. But their growing cost has made them unaffordable for a number of families in the UK. Prices of dates have shot up to £10 per kg from £4-6, Iman said. Nevertheless, certain supermarkets are offering better deals compared to the local shops.
In a Facebook group created to bring Egyptians in the country together, one woman suggested that the larger supermarkets were purchasing in bulk and therefore were able to offer better deals and pass some of their savings on to their customers.
In fact, The National found the price of Mejdool dates in the local shops in London range from £9-15 per kg. But Asda, Tesco, and Sainsbury's offered the same at £6, £4.19-5.60, and £7 per kg, respectively. Even British Retail Consortium spokesman Tom Holder, in its recent statement to the news agency, underscored the bulk buying powers of the large supermarkets.
In addition to their scale of purchase, one of the UK's major supermarkets also highlighted "the great relationships we have with our suppliers and sourcing networks." Asda has dedicated Ramadan aisles in 150 stores, a 47% increase from last year. A number of other brands across the country are also engaging British Muslim consumers around Ramadan and Eid preparations.
Meanwhile, the local shops have decided to focus on products that their customers are fond of but are not available in the larger supermarkets.
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