Meta, the parent company of Facebook, Instagram, Threads, and WhatsApp, has taken a new step into Vietnam with the release of the reality show "Let's Feast Vietnam" on streaming platform Netflix.
"Let's Feast Vietnam,” the 10-part series, incorporates aspects of a cooking competition and a travelogue. The show follows 14 content creators from six nations on a culinary tour through Vietnam, exploring its stunning scenery and taking on difficult assignments.
The participants' journey takes them to Vietnam's historic city of Hanoi, the natural beauties of Ha Long Bay, the bustling commercial metropolis of Ho Chi Minh City, and the scenic pearl island of Phu Quoc.
The candidates are followed on their tour by celebrities and social media influencers who provide commentary on their experiences. Vietnamese famous actor Tran Thanh, Korean popular singer Hari Won, and famous supermodels Minh Trieu and Ky Duyen are among famous celebrities of the show.
According to reports, the video snippets and behind-the-scenes footage from the finalists will also be released on their respective fan pages, which have an estimated 50 million followers on Facebook and Instagram.
The team with the best video clips, as decided by their fellow participants, will get VND500 million ($21,000). An extra VND 300 million will also be awarded to the pair with the most views and involvement on social media.
“Let’s Feast Vietnam” is directed and produced by Nguyen Phan Quang Binh. The show has been made in collaboration between BHD Media, Meta, and Vietnam’s Ministry of Culture, Sport & Tourism.
Khoi Le, the Country Manager of Vietnam at Meta, said that the collaboration was part of Meta’s ongoing efforts to make international connections in a new and effective way.
Commercial sponsors of the reality show are Vinpearl, Vinfast motorcycles, Vietjet Air, VIB Super Card, Cocoxim, VinWonders, SM Green Smart Taxi, and Sabeco Saigon Special Beer.
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