For the upcoming three seasons, starting this year, Abu Dhabi Media, the top public service broadcaster and media company in the United Arab Emirates, and Starzplay, the fastest-growing subscription video-on-demand service in the Middle East and North Africa, have secured the exclusive rights to stream the prestigious Italian Serie A competition as well as the Coppa Italia (Italy Cup) and Supercoppa Italiana (Italian Super Cup). ADM and Starzplay received permission from the Italian Football Federation to broadcast one of the most important European leagues to football enthusiasts in the area. Serie A clubs will have the most visibility possible throughout a 400 million-person population thanks to Starzplay's reach of more than 2.1 million regional subscribers. ADM and Starzplay have been stepping up their cooperation in an effort to improve the sports offerings for fans in the area, including the AFC, UFC, and FIFA Club World Cup. "AD Sports' acquisition of the exclusive