The UAE Is The First Globally In The National Media Identity Performance Index For Countries For 2022
The media identity of the United Arab Emirates (UAE) has been ranked first in the world in the “National Media Identity Performance Index” for the year 2022. The report on the classification of the strength of the national brand of media identities for countries, issued by Brand Finance International, the world's leading independent brand valuation consultancy, showed that the UAE has made remarkable progress in the value of its national media identity globally to rank 17th in the world, with an economic value of $773 billion. His Excellency Saeed Mohammed Al Eter, Head of the Media Office of the UAE Government , said that the recent ranking reflects the vision of the UAE’s leadership in consolidating a global image of the country that enjoys international recognition. The head of the UAE Government Media Office revealed that Brand Finance International evaluated more than 100 countries around the world to classify the strength of the national brand of media identities. Accordin